6k
Local guides
100k
Places of interest
10k
Audio tours
99.99%
Uptime
Trusted by hundreds of travel brands
Why choose SmartGuide
Easy guide setup
Self-guided tours
Localization to 30 languages
AR experiences
Hassle-free maintenance
Create a guide yourself for free using SmartGuide CMS or have our experts craft a turn-key guide for you.
Guide visitors both indoors and outdoors, even offline, via GPS, QR codes, NFC tags, or Bluetooth beacons.
Engage visitors with audio or video narratives in their language easily, with AI-translation support.
Immerse visitors in your stories and bring historical objects and people to life with Augmented Reality.
Save time, budget with a ready-made technology that provides regular updates and full operations support.
The perfect replacement for
outdated tour guide systems
We make it fast, easy, and affordable.
Museums and exhibitions of all kinds can now digitize their visitor experiences without the pain of building and maintaining custom apps.
Audio guides in multiple languages reduce your costs and increase revenue
SmartGuide improves your service, increases engagement with your exhibition or museum’s brand, boosts your position as an innovator, and provides you with unique analytics about your visitors.
SmartGuide is recommended for public funding
United Nations Development Programme
Technology Agency of the Czech Republic
Czech Development
Agency
European Commission Seal of Excellence
Pricing of a premium digital audio guide
See the plans & pricing options for museums and attractions. SmartGuide fits any budget.*
PAY PER FEATURE
€ 100
/month
This basic feature package includes:
-
Sponsored ad-free experience
-
Free CMS access for easy guide setup & editing
-
App maintenance & upgrades
-
Reliable cloud technology
-
+ Bonus: Welcome marketing package
ESSENTIAL
€ 190
/month
All of the PAY PER FEATURE benefits plus:
-
Priority customer support
-
Annual visitor big data analytics
-
Professional marketing support
-
+ Bonus: Entry marketing package
EXTRA
€ 390
/month
All of the ESSENTIAL benefits plus:
-
Charged content
-
Quarterly visitor big data analytics
-
Promotion of selected experiences
-
"Featured" Attraction
-
+ Bonus: Digital marketing package
EXCLUSIVE
€ 590
/month
All of EXTRA benefits
plus:
-
Precise visitor heatmaps
-
Live visitor big data analytics
-
AR Experiences
-
+ Bonus: Standard marketing package
* Prices applicable for museums and attractions up to 500.000 visitors per year. Contact us for custom pricing.
Besides public content for all, you can also sell tours or offer private content only to your customers
Monetize your guide content as you like, sell it for any price, or offer it free (e.g. included in the entrance ticket).
In this pricing model, you pay €0.3 - €1 per user per destination (volume discounts available up to 70%) or a monthly fee based on volume, without any commitments.
Need just a little help with creating a guide? Our one-off publishing services are here for you
If you need assistance with optimizing and publishing your digital guide, such as digitizing your existing content, it’s translation, fixing phonemes, or setting trigger zones, our team is here to help.
Price per scope.
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SmartGuide's premium features
Easy guide setup & editing
Create and edit guide yourself easily for free using powerful Content Management System (CMS) with unlimited scope of content.
Sponsored ad-free & offline
Provide your visitors with ad-free Premium functionalities, featuring your logo and web link that also works offline.
Charged content
Paid Content: Only a preview (e.g., first 3 POIs of a tour) is visible in the App, with full access requiring payment. Private Content is not visible in the app until activated by the user through a QR code or link.
App maintenance & upgrades
With regular updates, compatibility improvements, security patches, and 24/7 monitoring, we ensure app runs smoothly even after years.
Initial marketing boost
Boost your new guide with a tailor-made marketing package complimentary with at least 12-month contract.
Reliable cloud technology
Access guide anytime anywhere quickly and securely using reliable & scalable cloud technology with 99.998% uptime.
Visitor Big data analytics
Understand your visitors, their behavior and measure effectivity of campaigns with Big data analytics dashboards.
AR experiences
Immerse visitors with Augmented Reality Experiences. Includes hosting, operations and maintenance of up to 5 AR objects.
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Promotion of selected experiences
Choose local activity and ticket providers to be included in the guide and easily booked via API integration with GetYourGuide.
Professional marketing support
Maximize your guide’s reach with expert marketing consulting, tailored QR codes, and strategic implementation sessions.
Precise visitor heatmaps
Visualize and understand visitor flows across segments and time periods through the destination with accurate GPS heatmaps.
Priority customer support
Enjoy fast-tracked assistance, quicker response times, and personalized solutions with a dedicated account manager. Includes 1 hour CMS onboarding.
"Featured" Attraction
Promote your attraction as "Featured" on the map, on country screen and regional screen and in nearby destinations.
"Revolution in travel"
Forbes
It's fast and easy to publish a digital guide for:
SmartGuide is widely endorsed throughout the tourism industry
Hero of Tourism Award by CzechTourism winner 2022
World Tourism Forum Lucerne Recovering Award Winner 2021
Tourism Innovation Summit Touristtech Award Winner 2021
European Commission Seal of Excellence Covid-19 response 2020
Turn every phone into
a personal travel guide
Do you represent a national or regional Tourist Board, Emerging Destination, Hotspot Destination, Tourist Attraction, Museum, or Tour Operator?