Terms for content providers

TERMS AND CONDITIONS FOR SMARTGUIDE CONTENT PROVIDERS

1. Preamble

1.1 These Terms and Conditions for SmartGuide Content Providers, also referred to as License Terms, apply to you as a Content Provider. We advise you to read these License Terms carefully so you are aware of your rights and responsibilities when you upload the Content.

1.2 In case of a discrepancy between any translated version of these License Terms and this English version, this English version shall prevail.

1.3 The capitalized terms used in these License Terms have the meaning described in Article 14 below (Definitions).

2. The SmartGuide Service

2.1 The SmartGuide Service gives you the right to access and use the CMS, which enables you to upload, store, and manage (i.e. to modify, add and delete) Content. The Content uploaded by you will become part of the Database. This could lead to a greater exposure of your Content and could help you reach more people and/or attract more visitors.

2.2 As the SmartGuide Service is a free and open platform, Content Providers cannot claim exclusivity for a certain POI; i.e. the SmartGuide Service allows every Content Provider to include a POI in his or her Content. SmartGuide currates the Content on the level of a Destination and if any Content for a particular POI is provided by multiple Content Providers, SmartGuide reserves the right to choose which Content (from which Content Provider) to display. This includes A/B testing of Content for a particular POI from multiple Content Providers. For example, if multiple Content Providers provide Content for the “Eiffel Tower,” SmartGuide will choose which version to display when End Users view the Destination “Paris.” However, there can be multiple versions of a single POI included in different Tours, and SmartGuide will not interfere with such Content. For example, if you prepare an “Architecture Tour” of “Paris” and include the “Eiffel Tower” POI in this Tour, SmartGuide will always display such Content within your Tour. The same logic applies if some other Content Provider includes “Eiffel Tower” POI in a “Movie Tour” of “Paris” - then SmartGuide will again always use his or her version of the POI for “Eiffel Tower” within such Movie Tour.

2.3 We will provide the SmartGuide Service to the best of our ability. However, you must accept that the SmartGuide Service contains only those functionalities that you find at the moment of use (i.e. on an “as is” basis). Except as expressly provided in these License Terms, we make no warranties of any kind, whether express, implied, statutory, or otherwise, including, but not limited to, any warranties of merchantability or fitness for a particular purpose, quality, safety, integrity, reliability, or accuracy of the SmartGuide Service or the CMS, or that any part of the SmartGuide Service will be uninterrupted, error-free, virus-free, timely, secure, nor is it warranted either implicitly or expressly that any content is safe in any manner for download.

3. Access to and Availability of the SmartGuide Service

3.1 In order to use the SmartGuide Service, you need to create an Account by following the registration process on the SmartGuide Website or within the SmartGuide App. You need to make sure that all provided information is up-to-date, correct and complete. This is important to us as we may need to reach out to the Content Providers in certain cases (for instance with questions about your Content). No Content Provider is allowed to create an Account under someone else’s name (except for cases in Article 3.3 below).

3.2 If you are an individual under the age of 18, you are also welcome to register as a Content Provider, but you need to have your parent(s)’ or legal guardian(s)’ permission to create an Account and to use the SmartGuide Service.

3.3 If you register an Account and use the SmartGuide Service on behalf of another individual, a company, or another kind of business undertaking, you take responsibility for having legal authority to bind that individual, company, or other type of business undertaking to these License Terms.

3.4 Login Details are required for registration. The Login Details must be kept secret to avoid unauthorised use of an Account. As soon as you know, or have reasons to suspect, that your Login Details have come into the hands of unauthorised persons, you should inform SmartGuide and take effective action immediately, by modifying the Login Details.

3.5 If you can no longer access your Account (for instance, because the person who created the Account has left your company without leaving behind the Login Details), please contact us at [email protected].

3.6 SmartGuide may use the contact information provided by you to send emails concerning the operation of the SmartGuide Service.

3.7 If you give other people (third parties) access to your Account, their actions will be under your full responsibility. This implies that any damages to your Content or costs related to the use of paid SmartGuide services by such third parties will be due to your own Account. These License Terms shall also apply to such third parties making use of your Account.

3.8 In certain cases, we may need to get in touch with you. If you do not respond to our query within three months, we assume that you no longer wish to make use of your Account, and we will be entitled to terminate your Account and remove your Content.

3.9 In order to improve the SmartGuide Service, or for other reasons, SmartGuide may need to make functional, procedural, or technical changes to the SmartGuide Service, including the CMS, and/or (temporarily or permanently) take out (part of) the SmartGuide Service. SmartGuide cannot be held liable for that.

3.10 The purchase and/or the proper operation of the infrastructure necessary to use the SmartGuide Service is the sole responsibility of the Content Provider. SmartGuide cannot be held liable for damage or costs related to transmission errors, malfunctions, or non-availability of computer, data or telecom facilities, including the internet.

3.11 We undertake all reasonable measurements to make sure the SmartGuide Service works impeccably at any time. In the event that the SmartGuide Service, or part thereof, is nevertheless (temporarily) unavailable or not working properly, we cannot be held liable for any related damage or costs.

3.12 Note that we are not responsible for storage of your data, including your Content. That means that if you accidentally remove your Content from our platform or if we encounter technical problems, your Content may be lost, and we may not be able to retrieve your Content. We therefore recommend that you keep a copy of your Content on your own devices for storage purposes.

4. Content and use of the SmartGuide Service

4.1 You are free to use the SmartGuide Service and you (i.e. the Account holder) are solely responsible and liable for the Content and management (i.e. modification, addition, and deletion) of the Content provided through your Account. You may also purchase Content Management services from SmartGuide.

4.2 SmartGuide requires all Content to meet certain Minimum Quality Standards, which may include (but are not limited to) technical specifications, quality benchmarks, and informational completeness. These standards may be updated or expanded from time to time. You can find the current version in the Knowledge Base. If you have any questions or need clarification, please don’t hesitate to contact us. SmartGuide reserves the right to publish only Content that complies with these standards.

4.3 No Content may be made available, and the SmartGuide Service may not be used in any way that:

is discriminating regarding race, religion, gender, culture, or heritage, or which is otherwise offensive;
calls for violence against and/or harassment of others;
is false and/or misleading, including – but not limited to – the adoption of a false identity and/or making the incorrect suggestion that the Content Provider is in any way commercially connected with SmartGuide;
contains viruses, Trojan horses, worms, bots, or other software that can damage, disable, or delete the SmartGuide Service or make it inaccessible;
violates the License Terms, the Privacy Policy, and/or any statutory requirements in the jurisdiction where the Content Provider is established;
infringes the rights of SmartGuide and/or third parties, including – but not limited to – Intellectual Property Rights and rights that relate to the protection of privacy;
harms the interests and reputation of SmartGuide;
reproduces, publishes, or sells information that is obtained through the SmartGuide Service other than the Content created and provided by the Content Provider itself;
makes Content available that contains third-party advertisements other than with the express permission of SmartGuide;
violates the minimum standards to the extent provided by SmartGuide to the Content Provider or
engages third parties to perform any of the acts mentioned above.

4.4 The Content Provider warrants that if photos or videos are included in the Content, the persons in such photos or videos have granted all necessary consents to such use unless such consent is not required under the applicable law. The Content Provider is thus solely responsible for any legal claims of persons depicted in these photos or videos.

4.5 The Content made available by you through the SmartGuide Service may be used by us in accordance with Article 6.

4.6 In the following situations, we may need to (i) refuse or remove Content, (ii) terminate your Account, or (iii) assign to the Content the status of ‘draft’, which means that the Content requires to be changed before it becomes accessible or change the Content (based on Article 6.4):

if the Content does not meet the standards as provided in Article 4.2;
if the Content is not permitted based on Article 4.3;
upon a court order thereto; or
if the Content is generally inappropriate or contrary to any community standards.

SmartGuide may take such a decision at its own discretion and irrespective of any formal analysis under applicable law. By taking any of the actions above, SmartGuide will not become liable to pay any compensation to the Content Provider.

4.7 If you are of the opinion that certain Content offered by another Content Provider infringes your rights and/or the rights of a third party, please notify SmartGuide immediately in accordance with Article 4.8 below.

4.8. SmartGuide does not monitor and does not intend to monitor the Content on its platform. We do, however, retain the right to take appropriate action, including removal of Content from our platform, if we are notified or otherwise determine that the Content infringes third parties’ rights or is unlawful. In such a case, we will not be liable to the Content Provider who created the Content.

5. Payment Conditions

As a Content Provider, you may choose to offer your Content in one of the following ways:

Public Content – Free access for all End Users,
Basic Private Content – Access granted via activation links or QR codes shared by you,
Premium Private Content – Access granted via activation links/QR codes, including Premium features,
Paid Content – A free preview is available; full access is granted only to subscribers.

5.1 Public Content

5.1.1 Public Content is accessible to all End Users free of charge and does not generate royalties. To benefit from SmartGuide’s promotion of your content in the app and on the website, your Content must pass a Manual content review (a paid service). This can be ordered directly via the CMS or a SmartGuide representative.

5.1.2 For smaller publish requests (e.g., fewer than 20 places), reviewers may correct minor issues directly. For larger submissions, a random sample will be reviewed. Outcomes include:

Approval – The guide is published for all SmartGuide users
Rejection – You'll receive detailed feedback with examples and instructions for correction. If you resubmit content after a rejection or request an update, an additional review fee applies.

5.2 Basic Private Content

5.2.1 Basic Private Content is hidden from End Users until it is activated. Activation is enabled via a unique link or QR code you provided. Basic Private Content is not subject to Manual review, and this service is free of charge. While a Manual review is not required, we strongly recommend following the Minimum Quality Standards to ensure the best possible user experience.

5.2.2 Upon publishing, you will immediately receive a QR code for distribution. The content must be shared following the SmartGuide branding manual.

5.3 Premium Private Content

5.3.1 Basic Private Content becomes Premium Private Content once the threshold of 200 EUR per month is met.

5.3.2 Premium Private Content remains hidden from End Users until it is activated. Activation is enabled through a unique link or QR code shared by you. This model allows you to leverage SmartGuide technology to support a range of business strategies. You may sell your Content independently or bundle it with your other offerings, with full flexibility to set your own pricing.

5.3.3 This service is offered on a pay-per-user basis by the current valid Price List. The fee covers access to Premium features of SmartGuide, including offline download, an ad-free experience, and — when the content is published in a standalone container (i.e., not part of another city guide) — the option to select affiliated activity providers (e.g., via GetYourGuide). SmartGuide reserves the right to update these fees with a minimum of 30 days’ notice.

5.3.4 SmartGuide tracks the number of unique active users accessing your Premium Private Content. Fees apply once the number of unique users exceeds 500 and will continue to apply for each additional group of 500 users. Invoices will be issued based on actual usage, and the calculated amount will be payable by you.

5.3.5 By default, a single shared activation link is provided for End Users to access your Content. If needed, unique single-use activation links can be issued upon request. In this case, prepayment for a minimum of 500 links is required. You are responsible for managing the distribution of these links.

5.4 Paid Content

5.4.1 Only a limited preview of Paid Content (e.g., a few locations or the first paragraph) is visible to End Users before activation. Full access to Paid Content is unlocked via a dedicated activation link shared by yout or hrough a Premium Subscription. SmartGuide will credit your account with a share of Premium Subscription revenue, net of any applicable fees (e.g., App Store fees) and refunds. Your share is proportional to the usage of your Content relative to the total usage by Premium subscribers.

5.4.2 After the end of each calendar month, SmartGuide calculates the total revenue generated from all Paid Content for the previous month, including your proportional share of Premium Subscription proceeds. This amount is credited to your account and displayed in the Billing section of the Content Management System (CMS).

5.4.3 Your account will be credited with your revenue share once SmartGuide has collected the relevant payments from the Application Markets. You may check your balance at any time in the CMS. All balances are maintained in euros (EUR). Any losses resulting from currency conversion or exchange rate fluctuations are at your own risk.

5.4.4 If the balance due to you exceeds EUR 200, SmartGuide will process your payment upon receipt of a valid invoice or similar payment request from you. If your balance is below EUR 200, payment will be deferred until the cumulative amount surpasses this threshold.

5.4.5 If an End User requests and receives a refund through the Application Market, neither SmartGuide nor the Content Provider will receive any revenue from that transaction. If you owe any amount to SmartGuide, we reserve the right to offset such amounts against payments due to you.

5.4.6 We will process your payment within 30 days of receiving a valid invoice and crediting your account. While we aim to make all payments promptly, any delays do not entitle you to suspend your obligations under these License Terms, including the license provided in Article 6, nor do they accrue interest. Payments must be claimed within 24 months of the original sale. Any unclaimed amounts after this period will be forfeited.

6. IP Rights

6.1 The Intellectual Property Rights in relation to the SmartGuide Service, including the CMS and the Database, the SmartGuide App, and the SmartGuide Website, belong exclusively to us or our licensors. This means, for instance, that you are not allowed to register any domain names, trademarks or Google Adwords that are identical or similar to any object to which SmartGuide holds Intellectual Property Rights and that you are not allowed to reproduce, modify, reverse engineer, or publish the SmartGuide Service and/or the CMS for other purposes than those listed in these License Terms. Removal, hiding, making illegible or modifying notifications or statements with regard to our Intellectual Property Rights is not permitted.

6.2 As a Content Provider, you will be given the right to access and use the SmartGuide Service and the software that forms part of the SmartGuide Service, including the CMS, insofar as necessary for the use of the SmartGuide Service. You appreciate that SmartGuide may grant this same right to other Content Providers as well.

6.3 You will be and will remain the sole owner of any and all of your Intellectual Property Rights in relation to the Content that you make available through the SmartGuide Service (subject to your warranties under Article 9.1 below). You can adjust and/or change your Content at any time from the SmartGuide Service.

6.4 In order for us to be able to spread your Content and to give you free and global exposure, you acknowledge and accept that by making the Content available through the SmartGuide Service, you automatically and free of charge give us the right to use and reproduce your Content worldwide (without any territorial or quantitative restrictions - except for specific conditions applicable to Paid and Private Content, see especially Articles 5.2 and 5.3 above). This includes the right for us to make your Content available to third parties and to give third parties this same right to use and reproduce your Content. The right given to us to use and reproduce your Content in its original as well as amended form includes, but is not limited to, the right to:

use the Content for our internal purposes, such as using screenshots for our leaflets and other promotion materials or using it as an example in our presentations;
reformat and/or use the Content for purposes of developing, producing, and enhancing the Database, the SmartGuide App, and the SmartGuide Website, for instance, to make your Content more suitable for tablets, websites, iOS, Android and Windows phones;
create translations of your Content into any language (including robotic translations), complete an uncompleted Content or combine your Content with Content of other Content Providers in the Database;
incorporate, (permanently) store, add to, or otherwise use the (reformatted) Content in the Database, the SmartGuide App and on the SmartGuide Website;
use (parts of) your Content, your name, brand and/or logo and the relationship between us for promotional and marketing purposes, for instance, by presenting your Content as an example to other potential Content Providers and End Users, unless you do not approve such use in which case you should contact us;
make changes to the Content itself (if considered convenient or necessary by SmartGuide to create a better experience for the users of the SmartGuide App), e.g., changing a POI picture, routing or audio recording, or adjusting any texts, including correcting any factual or spelling mistakes.

6.5 Your name and profile and copyright notice (if any) will always be accessible, linked, or integrated with your Content unless, for technical reasons, this is not possible (for instance, when we promote your Content via Social Media).

6.6 The license you granted to SmartGuide to use and reproduce your Content, as further described in Article 6.4 above, will stay in force for the duration (throughout the existence) of your proprietary copyright pertaining to any such Content.

6.7 We respect your Intellectual Property Rights in accordance with these License Terms. It may, however, be the case that, due to technical reasons, we make a publication of your Content without mentioning your name or other designation as the creator of the Content. SmartGuide also reserves the right to change the appearance and functionality of the SmartGuide Service and SmartGuide App at any time, including parts relating to the Content, without your consent.

6.8 Any and all your communication to third parties, including the use of trademarks and other unregistered indications (especially logos, business names or protected graphic elements) of SmartGuide, which are subject to SmartGuide's IP rights, is subject to our previous consent.

6.9 In no event, however, can SmartGuide be held liable or responsible for any infringements or alleged infringements of your Intellectual Property Rights by End Users, or any other party, whether or not access to your Content was given by us to such third party. You hereby waive all rights to make claims against us in connection with any such (alleged) infringements by any third party and hereby indemnify and hold SmartGuide harmless for and against any and all third-party claims relating hereto.

7. Marketing

7.1 SmartGuide invests extensive resources to deliver the free-of-charge SmartGuide Service. The SmartGuide Service can bring the Content Providers the most success if the Content Providers contribute to their promotion. Therefore, SmartGuide is looking for the Content Providers’ cooperation and kindly invites you to promote your Content and the SmartGuide Service via your marketing and communication channels as suggested - but not limited to – in the list below:

place a direct hyperlink on your website to your audio guide page on the SmartGuide Website in an attractive manner in order to stimulate End users to download your audio guide(s) in advance;
mention the name “SmartGuide” and the SmartGuide App and place the SmartGuide logo (provided by us) on your website in a clearly visible, easily accessible, and attractive manner to facilitate finding the SmartGuide App in the Application Market;
place an announcement and/or promotional information of your audio guide(s) and the collaboration with SmartGuide on your website and any social media in use by you;
place promotional materials of the audio guide(s) and the SmartGuide App (can be provided by us) clearly visible to the visitors in the building you are located (provided you receive visitors in your building);
cooperate with us on a quote and/or success story regarding the SmartGuide Service for use by us in our marketing communications;
provide us with input for the promotion of the Content through our social media channels; or
promote the brand “SmartGuide” and the SmartGuide Service at other occasions (e.g. events, conferences) and/or via word-of-mouth advertisement.

If you would like to know more about the marketing opportunities, please refer to our website.

7.2 As feedback is important to us in improving the SmartGuide Service, we may approach you to participate in occasional evaluations of the SmartGuide Service.

7.3 We will use our reasonable best efforts to:

provide you with support, templates for promotional materials, and training on how to effectively promote the Content created;
enable you to promote your organisation via a Content Provider page on the SmartGuide Website;
promote the Content and partnership with you in your market and marketing communication where relevant;
promote the cooperation in speeches, at conferences and other events where relevant; or
find, connect and develop new channels to distribute your Content.

8. Privacy protection

8.1 We process your Personal Data and of persons using the Account, including but not limited to information entered when creating the Account, information provided when using the SmartGuide Service and uploading Content, and information collected on the use of the SmartGuide Service, such as: browsing history, IP address, information on your browser and operating system and user interactions with the browser.

8.2 To the extent necessary, you acknowledge that SmartGuide is entitled to process your Personal Data referred to under Article 8.1 for the purposes of:

developing and offering the SmartGuide Service, the SmartGuide App, and the SmartGuide Website;
communicating with you about SmartGuide and its products and services;
generating statistical data (including by means of Google Analytics and/or other analytics providers); and
protecting our information systems.

8.3 To the extent necessary, you give permission under Article 8.2 on behalf of any persons using the Account. You warrant that you have the necessary mandate from such persons to give such permissions.

8.4 The Content uploaded by you may contain Personal Data of others besides the Content Provider or persons using the Account. It cannot be excluded that the processing thereof by us or on our behalf for the purposes set out in Article 8.2 requires permission from such others. If there is a significant risk that such permission would be required, you shall obtain such permission.

8.5 We will implement appropriate technical and organizational measures to protect the Personal Data referred to in Article 8.1 against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access.

8.6 Under applicable European data protection laws, a legal basis is required for the processing of Personal Data - processing of your Personal Data hereunder is based predominantly on the necessity for the performance of an agreement between you and us as well as the protection of legitimate rights and interests of SmartGuide.

8.7 For further details on how we process your personal data, we advise you to read our Privacy Policy which can be found at https://smart-guide.org/privacy-policy/.

9. Warranties and Indemnities

9.1 You warrant and guarantee that:

you have the full legal power and authority to make the Content available through the SmartGuide Service and provide the license as mentioned in Article 6.4;
your use of the SmartGuide Service is in compliance with all laws and regulations of the jurisdiction in which you are established;
you are the sole owner of (Intellectual Property Rights in) the Content and/or that you have obtained valid licenses from third parties to make the Content available through the SmartGuide Service and provide the license as mentioned in Article 6.4;
the Content is correct, not misleading, unencumbered, and not limited to or restricted by any third parties rights, including Intellectual Property Rights;
the Content is not infringing upon any third parties rights, including Intellectual Property Rights, and the use of the Content is not in any other way unlawful towards third parties; and
you will not make or enter into any agreement with any third party that would cause a breach or a default under these License Terms.

9.2 You agree to indemnify, defend and hold harmless SmartGuide, its successors, assigns, affiliates, agents, directors, officers, employees, and shareholders from and against any and all claims, actions, proceedings, damages, obligations, losses, expenses, and costs, including reasonable attorneys’ fees and other litigation expenses, resulting from (i) any violation by you of these License Terms or any other agreement between you and us, (ii) any third party claim of (alleged) infringement by you of Intellectual Property Rights arising from your Content and/or use of the SmartGuide Service, (iii) incorrect and/or misleading information provided by you through the SmartGuide Service, (iv) any use you make of the SmartGuide Service, or (iv) any unlawful act performed by you. SmartGuide will provide you with a written notice of any such claim, action, proceedings, damage, obligation, loss, expenses, and/or costs. You must cooperate as fully as reasonably required in the defence of any claim. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter subject to your indemnification.

10. Liabilities

10.1 Your use of the SmartGuide Service is at your own risk, which means that SmartGuide, to the extent permitted under mandatory law, cannot be held liable for any damage that you suffer resulting from using the SmartGuide Service.

10.2 If we make a mistake or do something unlawful and SmartGuide is liable to you, the liability will at all times be limited to direct damage and up to an absolute maximum of EUR 800 per event (a sequence of events will be regarded as one event).

10.3 Direct damage is understood to mean exclusively:

damage to property;
reasonable costs incurred to prevent or limit the direct damage that could reasonably be expected to result from the event on which the liability is based;
reasonable costs incurred to determine the direct damage and liability.

10.4 Any liability of SmartGuide for damage other than direct damage (“indirect damage”), including – but not limited to – loss and/or damage of data, loss of profits, loss of goodwill, loss of customers, loss of reputation, and lost sales, is excluded.

10.5 The limitations and exclusions of liability mentioned in the preceding paragraphs of this Article shall not apply if and insofar as the damage is the result of intentional or wilful recklessness on the part of SmartGuide.

10.6 The existence of any right to compensation is always conditional on the Content Provider reporting the damage to us in writing as soon as possible after it has become aware of the damage. Any claim for compensation vis-à-vis SmartGuide will lapse simply by the expiry of twelve months after the damage first arose.

10.7 Neither party to these License Terms is liable to perform any obligation if prevented therefrom by force majeure.

10.8 Force majeure is taken to mean inter alia: illness of employees and/or absence of key employees needed for us, power failures, strikes, riots, government measures, fire, natural disasters, floods, epidemic, failure of suppliers of us, shortcomings by third parties which were engaged by us, disruption of the internet connection, hardware failures, and failures in (telecommunication) networks.

11. Termination

11.1 The agreement between you and SmartGuide comes into effect at the moment you create the Account and accept these License Terms and will remain in force until it is terminated in accordance with this Article.

11.2 Each party may elect to terminate the agreement:

if the other party is in breach of any material provision of the License Terms, which is not fully rectified within thirty (30) days after receipt of written notice from the non-breaching party;
if the other party makes a general assignment for the benefit of its creditors, files a voluntary petition of bankruptcy, suffers or permits the appointment of a receiver for its business or assets, or becomes subject to any proceedings under any bankruptcy or insolvency law, whether domestic or foreign, which is not discharged within sixty (60) days after filing; or
for its convenience (i.e., without cause) upon not less than thirty (30) days advance written notice.

11.3 We will have the right to immediately terminate the agreement and remove the Content and/or block the Content Provider’s Account if (i) such is in line with our notice and takedown procedure (see Article 4.8 herein), and/or (ii) SmartGuide receives notice or has knowledge that the Content infringes upon or violates the Intellectual Property Rights of a third party.

11.4 In the event the agreement is terminated, for whatever reason, you shall immediately refrain from any further use of the SmartGuide Service, but Articles 6.4 and 6.6 shall continue to be in effect.

12. Other

12.1 SmartGuide may transfer rights and obligations arising from these License Terms to third parties and will notify you of this. Should you not agree with such transfer, you must discontinue the use of the SmartGuide Service and terminate your Account.

12.2 The License Terms and the use of the SmartGuide Service are subject to Czech law.

12.3 To the extent that national or international rules of law do not prescribe mandatory conditions to the contrary, any and all disputes arising from or related to the SmartGuide Service or the License Terms that cannot be settled amicably shall be decided by arbitration upon written request submitted to the Arbitration Court attached to the Czech Chamber of Commerce and the Agricultural Chamber of the Czech Republic (in accordance with its rules). The arbitration venue shall be Prague, Czech Republic, and the arbitration language shall be English. The decision of an arbitrator or arbitrators, as the case may be, in such arbitration shall be final and binding and may be entered in any court having jurisdiction, or application may be made to such court for judicial acceptance of award and/or order of enforcement, as the case may be.

12.4 By using the SmartGuide Service, you accept these License Terms.

12.5 It may sometimes be required for us to make changes to these License Terms (for instance, due to business developments, new regulations etc.). You agree that we will not ask you to approve these changes. The most up-to-date License Terms can always be found on the SmartGuide Website or within the SmartGuide App. The amendments or supplements to the License Terms will also be brought to your attention during the use of the SmartGuide Service. Your continued use of the SmartGuide Service after changes to these License Terms implies that you agree with the changed License Terms. In case you do not agree to the changed License Terms, we suggest you to stop using the SmartGuide Service.

12.6 It may occur that any provision of these License Terms is or becomes illegal, void or invalid for whatsoever reason including, but not limited to, overriding mandatory consumer protection law. Such invalid provision shall not affect the validity of the other provisions of the License Terms, and such invalid provision shall be replaced by another provision which, being valid in all respects, shall have an effect as close as possible to that of the replaced provision.

13. Definitions

Account: the personal environment of the Content Provider in the CMS, to which the Content Provider obtains access after entering its Login Details;
Application Market: the party providing the opportunity to End Users to download applications, such as App Store, Windows Phone Store and Google Play, Huawei AppGallery;
CMS: the online content management system on the cms.smart-guide.org/ which the Content Provider uses to create, upload and manage its Content;
Content: all information and/or data provided, changed, or uploaded by the Content Provider through the CMS, including – but not limited to – mobile travel guides containing information on museums and/or outdoor objects or places of interest provided in the form of text, photos, videos, audio materials, and any other form;
Content Provider or you: each business, undertaking, legal entity, sole proprietorship or individual, whether or not acting in the conduct of any business or profession, who has created an Account and uses the SmartGuide Service by inter alia, uploading Content through the CMS;
Database: our database in which the Content is incorporated;
Destination: a Content entity that typically corresponds to a city (e.g. Rome), area (e.g. Maui island) or a major attraction (e.g. Angkor Wat). Destinations include POIs and Tours;
End User: an individual using the Content through any of the Products or any of SmartGuide products (such as the SmartGuide App or the SmartGuide Website);
Intellectual Property Rights (IP Rights): all intellectual property rights and related rights such as copyrights, trademark rights, patent rights, design rights, trade name rights, moral rights, database rights, neighboring rights, as well as rights to know-how, logos, domain names, service marks, inventions, and sui generis intellectual property rights, and all similar rights in any part of the world, including any registration of such rights and applications and rights to apply for such registration;
License Terms: these Terms and Conditions for SmartGuide Content Providers are applicable to Content Providers;
Login Details: the name and password which the Content Provider received or created when creating its Account and with which the Content Provider gains access to its Account;
Manual Content Review: A service provided by the SmartGuide Content Team to review and polish guide content before publication. This process includes up to 2 hours of editorial work to ensure the content meets SmartGuide’s quality standards, including clarity, structure, accuracy, and overall user experience.
Minimum Content Requirements: These requirements cover aspects such as content structure, language quality, informativeness, accuracy, and compliance with technical specifications (e.g., GPS accuracy, media quality). The current version of the Minimum Content Requirements is available in the SmartGuide Knowledge Base and may be updated from time to time. Meeting these requirements helps ensure a consistent and high-quality experience for end users.
Paid Content: only a preview is visible within the SmartGuide App (e.g., first 3 POIs from a Tour), but accessing full Paid Content requires a payment;
Personal Data: personal data as defined in Article 4 (1) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation or GDPR);
POI: a point of interest can be any object of interest to the tourists, such as a statue, a building, a city square etc. Typically, there are tens of thousands of POIs in a Destination;
Premium: the Premium functions offer exclusive access to a wide range of benefits, including full access to all content without advertisements and offline download capabilities. These Premium functions can be activated either through sponsorship by a destination or via subscription.
Private Content: is not visible within the SmartGuide App at all until the End User activates it (by scanning a QR code or following an activation link). Activating Private Content activates premium functions; such Content will be visible to the End User going forward. This scheme is used, for example, by tour operators who use the SmartGuide App to deliver Content to their guests who purchase a hop-on-hop-off bus ticket, etc.
Public Content: freely visible within the SmartGuide App and accessible to anyone in online mode. Purchasing premium functions for a particular Destination or (if available) a subscription across all Destinations makes it possible to download all Public Content for offline use.
Qualifying Content: 1 new Destination, 1 new Tour, or 10 new POIs that will be published by the referred Content Provider to earn a referral bonus in the referral program as per Article 12 above; the Qualifying Content must meet standards and requirements as per Article 4 above.
SmartGuide or we: SmartGuide s.r.o., with its registered seat at Dopravní 500/9, Post Code 104 00 Praha 10 - Uhříněves, Czech Republic; e-mail: [email protected];
SmartGuide App: the mobile applications published by SmartGuide in Application Markets;
SmartGuide Service: in the context of these License Terms, it means the service provided by SmartGuide to the Content Provider as further described in Article 3;
SmartGuide Website: the URL https://smartguide.app, https://smart-guide.org/, https://smartguide.cz and all its top level and sub-domains;
Tour: a guided sequence of POIs with navigation along a recommended route.

These Terms and Conditions are effective as of April 15, 2025.